• Have interactive maps to enable customers to get directions, locate stores and restaurants or view a range of offers.
 
• Have interactive kiosks in store to allow customers to browse your products at their own pace, select and print their favourites or even purchase there and then.
 
• Use to connect and interact with your customers by putting them in control, making their shopping experience stress-free and enjoyable.
 
• Allow ‘self checkout’ to reduce queues and enable your customers to take control.
 
• Creating a lasting impression with your customer means they are more likely to return.

• Create a lasting impression by welcoming your customers to your store with one of our digital signs displaying a welcome message, as well as highlighting the latest offers in store.
 
• Keep your customers happy by entertaining them whilst they queue. Our digital signs can be used to display the latest local weather or news, promotional in store videos, product information or competitions, reducing perceived waiting times.
 
• Display digital signs at the checkout with product information and offers to uplift sales at the point of purchase.
 

• Target the right customers at the right time by scheduling certain advertisements or promotions to be displayed when and where you want them to be.
 
• Build your brand by using our digital signs as part of the store décor to display videos and information about your brand and its history.
 
• Digital signs also give you the opportunity to instantly increase your revenue by selling advertising space to local businesses or customers.
 
• Influence your customers by directing them to different areas of your store in order to increase the time they will spend browsing.

Digital signs can also be used in staff rooms to assist in the training and informing of staff. Display employee bulletins, health and safety information, targets, new procedures or messages from the directors.

We were approached to provide an interactive digital sign solution for the shopping centre in Newark upon Thames, the Buttermarket Centre. This project was particularly interesting as we had to provide bespoke surrounds to the screens to reflect the nature of the listed building in which they would be situated. Coupled with this our proposal had to be sympathetic to DDA and also provide the user with a flexible and scalable solution. We initially provided and developed the designs for the surrounds choosing features of the building to incorporate in the fabricated structures. The surrounds needed to provide a secure and robust housing whilst promoting a sympathetic approach. We designed two housings, providing a solution to both able bodied and disabled users. The free standing units incorporate 42" plasma displays with touch screen overlays, on board digital sign players and speakers. The interactive solution that was required was designed in house by our design team, taking the brief from the client and creating initial story boards for comment. Our client was able to visualise how each page and interactive element would transition, and through regular consultation and previews at our showroom we provided them with a graphically stunning solution. Installation and on site commissioning was completed by our experienced team and with liaison with the clients own IT department we placed the system on their own existing network. Finally we trained our client in the use of the software and they are now uploading content and maintaining the system themselves. Our digital signs provide endless opportunities. For more information on how our bespoke digital sign solutions could create an impact for your retail environment contact us today.